Email Marketing Specialist

at Robert Half
Location Los Angeles, CA
Date Posted January 22, 2020
Category Default
Job Type Full-time

Description

Ref ID: 00320-9502413939

Classification: Email Marketing Manager

Compensation: $60000.00 to $70000.00 yearly

The Creative Group is hiring a driven and experienced Email Marketing Specialist to manage the planning and execution of integrated digital marketing campaigns.  The Email Marketing Specialist will work collaboratively with all lines to business and the Marketing Team to optimize the firm’s marketing efforts. This experienced Email Marketing Specialist will have mastery knowledge of Pardot and Salesforce.

JOB DESCRIPTION:

  1. In charge of setting up and sending mass emails, building out conversion forms and logic flows, and creating campaigns in Pardot and Salesforce
  2. Black Belt in Pardot and Salesforce
  3. Analyze and test HTML emails (conversion rates, traffic, campaign results, A/B testing, etc.)
  4. Ensure compliance with existing and evolving CAN-SPAM and international regulations such as GDPR

QUALIFICATIONS:

  • Mastery in Pardot and Salesforce is a must
  • Bachelor’s degree in marketing, communications, or related field
  • Minimum of 5 years of experience with marketing automation platforms with increasing responsibility and demonstrated campaign success
  • Experience with email marketing, lead nurturing, marketing automation, and marketing analytics
  • Deeply passionate about digital marketing and the power of email campaigns
  • Highly motivated and disciplined self-starter with excellent oral and written communication skills
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