|Date Posted||September 3, 2021|
Marketing / Sales / Product Support
Marketing Automation – Digital Product CX Consultant
JOB PURPOSE: The Digital Product Experience Consultant Marketing Automation works closely with Construction Industries Services Division (CISD), Dealer Distribution Services (DSD), Construction Industries (CI), Cat Dealer Leadership to define Construction Industries (CI) Critical Customer Requirements related to Marketing Automation and partners with Cat Digital to ensure there is alignment and clarity on requirements developments.
JOB RELATED STATISTICS:
Geographical Responsibility: Globally focused
JOB DUTIES: The Digital Product Experience Consultant Marketing Automation will serve as the expert responsible for the development and execution of Marketing Automation initiatives to drive profitable parts and service revenue and POPS growth. The incumbent will interact with Retail Customers and key business partners to define Critical Customer Requirements (CCRs) for Marketing Automation and Collaborative Marketing and execute roadmaps to deliver a best-in-class Digital Retail Customer Experience.
This individual is responsible for the following:
•Responsible for working with the Field Teams, Dealers, and Retail Customers to define Critical Customer Requirements for Marketing Automation programs (existing & future)
•Responsible for partnering with Cat Digital Product Managers to set Marketing Automation strategic vision to ensure we best serve CI Retail Customers
•Work very closely with the CRM team to understand and improve Retail marketable contacts: Segmentation, contact strategy and 360 view of customer.
•Responsible for aligning requirements with Cat Digital & Technology to drive a consistent approach with Cat Digital for CI (Construction Industries) Customers
•Serve as the Marketing Automation expert, monitor industry trends, and ways to stay ahead of the competition.
•Leverage VOC to guide Marketing Automation solution design and development based on CI Customer Requirements and partner with Digital Marketing team and Cat Digital to translate them into Technical Requirements.
•Work with Cat Digital to leverage Data Management Platform (DMP) across channels and optimize data collection while enforcing consent and GDPR requirements
•Provide guidance regarding marketing consent, GDPR & 1st, 2nd and 3rd party data governance.
•Bring Marketing Automation programs to market effectively by leveraging a professional Go-to-Market Framework focused on Definition of Winning, Preparation, Knowledge, Marcom, Governance and Execution.
Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative, cooperative work relationship with others inside and outside the business unit. Generally, requires extensive travel to understand regional or worldwide business conditions. Incumbent has previous expertise within government agencies, national associations, dealers and/or customer groups.
- 4-year University or College degree OR 9+ years of specific industry, product and/or field experience in lieu of degree.
- Previous experience in Eloqua, Salesforce Marketing Cloud, OR CRM (customer relationship management) platform is required for this role.
Top Candidates Will Also Have:
•Candidate must demonstrate Caterpillar’s values of Integrity, Commitment, Excellence and Teamwork
•Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods.
•Self-starter and team player
•Strong communication, presentation and training skills
•Proficiency in data analysis
•Accomplished in the use of business tools for communicating ideas
•Strong project management skills
•Strong B2B background excellent communication skills.
•Ability to build strong relationships with various stakeholders at all levels
- Location for this role will be Peoria, IL or Chicago, IL
- Relocation assistance is provided for this role.
- Travel is up to 20% for this role.
Employee benefit details
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just an hourly wage, because we value your performance, we offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a monthly bonus.
Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company,
Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers
Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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